TWIN CITIES MARKETING FIRMS ANNOUNCE STRATEGIC PARTNERSHIP EMERGE MARKETING AND STRATiCOM CONSOLIDATE SALES AND OPERATIONS TO BENEFIT CLIENTS WITH ADDED SERVICES AND EXPERTISE
Minneapolis, MN (September 17, 2009), - Established Twin Cities marketing firms, Emerge Marketing and STRATiCOM, today announced a strategic partnership.While remaining separate companies, they will combine their sales and marketing efforts, and share responsibility for work on client projects.Emerge President, Jay Lipe will act as the functional CEO of the joint effort.Lipe’s responsibilities include strategic direction for clients and quality assurance on their projects.
STRATiCOM President, Paul Nicholas, will manage project implementation and daily operations. The partnership results from a growing demand for Lipe’s services in academics, publishing and corporate presentations. “This partnership allows me to continue my work with my clients,” said Lipe.“I love working with the students in my classes at the Carlson School of Business and other educational institutions in the Twin Cities, but it’s also important for me to continue the relationships Emerge has formed with more than 120 clients over the past 15 years.I have worked with STRATiCOM on numerous projects to compliment my services, and it just makes sense to leverage them to assure the continued growth of Emerge.” “In the past 10 years, Paul has positioned STRATiCOM as a leader in start-up and small business consulting,” Lipe explained.“More recently, STRATiCOM has increasingly provided insight and value in the hard-to-understand but very important area of e-Marketing.STRATiCOM’s work on developing and integrating web sites, email campaigns, and search engine optimization, has provided quick and direct benefits to its clients.” “I’m excited to bring Jay’s experience to STRATiCOM’s clients,” said Nicholas.“To provide analysis from a nationally respected small business marketing expert, professor, and best selling author, is a tremendous advantage that any company we work with will value.” About Emerge Marketing Emerge Marketing develops winning marketing strategies & programs for growing companies, including consumer goods companies, business-to-business companies, industrial manufacturers, service companies and municipalities. These businesses seek marketing strategy and structure to increase new business, gain more sales from current customers, create a unique brand image in the market, heighten media exposure, differentiate from the competition and strengthen market relationships. In addition to consulting services, Emerge offers ˝ day and full day workshops covering time-tested marketing strategies to boost a growing company's sales & profits. Emerge also offers a variety of marketing publications for purchase through its website. About STRATiCOM STRATiCOM is a fully integrated startup and small business management consulting company. Its team of executives is experienced in the fields of Marketing, Human Resources, Finance and Information Systems/Technology.This allows small business owners to leverage a collection of seasoned professionals to evaluate all aspects of their company. STRATiCOM also publishes the Small Business Weekly Update newsletter which monitors numerous news feeds, and, every week, summarizes the important stories for STRATiCOM’s network of business partners and clients. Contact Information: Paul Nicholas STRATiCOM (612) 269-7300 pnicholas@straticom.us www.STRATiCOM.us
